Or how not to win readers or influence people…
Totally, I’m telling you what not to do.
Generally, I try not to. I often *fail* at that endeavor, but I do try.
But this time? Oh, yes. Straight up, Imma tell you what not to do on Twitter. (And probably FB, as well, but YMMV.)
Stop with the non-stop self promos. That’s job 1, and you know it. Everyone keeps telling you to not do this, and every day I open my Twitter feed and start muting new followers because all I can see for the first screen-and-a-half is the same one or two promos (which their mom dutifully retweets immediately) (and that part I completely get, because what else are moms for?) five times for five minutes, before they go off to work or brunch or whatever.
Many experts have done the math for you. Bad Redhead shows it all here: http://badredheadmedia.com/2016/05/04/which-social-media-channel-sells-the-most-books/
And I know most of you have seen this and/or similar articles…and yet…
It doesn’t work. It doesn’t. The numbers tell you: Twitter is to build relationships and name recognition. Twitter doesn’t get you sales.
And doing it for someone else? You think somehow that’s going to work better?
Frankly, there’s a strong chance that when it comes to the annual Twitter cull (come on, you know you do it, too) you’ll be on the block, because when you do this for someone else, the immediate assumption is that you are a bot.
People want to follow other members of their own species, not some algorithmical construct formed solely for the purpose of begging for spare change on the corner of Bits Avenue and Byte Street.
I’m not saying you cannot ever post about your work. You absolutely should have your header and a pinned post that reflects your status as an author, and showcases at least one title available.
And occasionally, a cute or clever promo is no bad thing.
Even better are very infrequent “progress reports”, RTs of good reviews, and perhaps an announcement of a new release.
But note the caveat: “infrequent” means that AT THE VERY LEAST, you let a week or six go by between promos.
Because I swear to Cthulhu, if I have to scroll past 47 identical promos of your paranormal romance thriller with a hot sex scene concerning three government spies more than once in the same 24-hour cycle, not only will I mute you forever (I never block unless you suggest you are a Nazi I need to punch) but there is now no way in twenty-six separate hells that I will ever RT anything about your book.
And still less chance I will buy it.