Here’s the thing about social media that a lot of writers – too many writers – seem to miss.
Everything you write – every word that goes out under your name – reflects on you as a writer.
All of it.
Those tweets, those Facebook memes, those email newsletters.
And there are two really important things that you need to recognize and deal with.
One is philosophical. How “real” do you want to be?
Some people will counsel you to remain innocuous. To self-censor and stay away from controversial topics (ie: politics) in order to not alienate potential readers.
However, since we are constantly reminded (sometimes by the very same people advocating bland, impersonal, never-offend-anyone posting habits) that we need to establish authentic relationships with those potential readers, this can present a quandary.
I cannot advise you. My own values preclude maintaining any sort of pretense, even by omission, that I am not a strong and confident fighter for justice, for equality, for universal compassion, and for us to become stewards of this tiny planet, rather than raping her for short-term and petty gain.
It’s entirely possible that I lose out in sales because of this. So be it. Your mileage might vary.
But the other important side of this is more technical.
Confidence in you as a writer is undermined by things you *should* be able to fix. Grammatical errors. Misspelled words. Incorrect apostrophe usage.
I have deleted tweets seconds after posting, and redone them.
I constantly go back and make corrections on my FB posts and replies, to make sure that there are as few typos or incorrectly spelled words as possible.
I reread before posting (no, it never works 100%) to make sure I’m saying what I meant to in the best possible way.
These are the nuts and bolts of your craft. If you cannot manage these in a Twitter post – how will I trust you for something longer?
If your Facebook promos aren’t even slightly edited for these things – why should I believe you got a professional editor for your novel?
It goes to your credibility as a writer. Maybe it feels unfair (“All those other people get to write however they want to!”) but if you call yourself a writer, then every word you commit to the world at large is, essentially, your calling card as a professional.
People are judging your writing ability on – gasp! – your writing.
Every. Single. Word.